about
Hi,
After working in the cosmetic industry for years and seeing the difficulties that many people have when applying makeup, we thought it was time to make things easier. Through trial and error, based on the shape of the eye socket, we created (and patented) the Easy Crease defining brush, which very simply creates the most beautiful, professional looks with very little practice in the shortest period of time.
Our goal is to provide you with products that allow you to feel great about yourself and more beautiful EVERY DAY with little effort in the shortest period of time; we believe that our collection of brushes can do just that!
All of our brushes are made from the finest, revolutionary, hair-like, synthetic fibers that mimic the feel and performance of the finest animal hair. In addition, the fibers don't hold onto bacteria the same as animal hair, and don’t break down over time, leaving tiny fragments of hair on your face like those still made with animal hair.
Each of our brushes are made meticulously by hand and are 'vegan/cruelty-free.
When it comes to YOU, it’s all about M.E.
Easy Crease Tutorial
Tutorial Instructions
For this look, start by applying your transition color on the top of the Easy Crease brush, about halfway down the bristles. Place into the crease, where you want the most color. Holding the brush into the crease, sweep back and forth toward your nose until the desired effect has been achieved.
For the deep crease, place your desired color on the top of the brush, only about ¼ down the bristles. Follow the exact steps as the transition color.
For the liner and outside corner, I chose complimentary colors. Using the Little Lines brush, start at the outside corner, drag the shadow under the lashline toward the inner eye until satisfied. Extend the liner, at the same angle as the lower lashline, up to the bottom of the crease. Fill in the outside corner with the liner shadow.
When satisfied, add a second, lighter color, in the same color family and pull slightly across the lid from the outside corner.
For the lid highlight, place your highlight color on the bottom of the Easy Crease brush. Place the brush at the bottom of the crease. Press, wiggle and pull the brush toward your lashline. This will also blend your second, complimentary color.
Finish by taking the remaining shadow from the Easy Crease brush and placing it under your brow.