about

Hi,

After working in the cosmetic industry for years and seeing the difficulties that many people have when applying makeup, we thought it was time to make things easier.  Through trial and error, based on the shape of the eye socket, we created (and patented) the Easy Crease defining brush, which very simply creates the most beautiful, professional looks with very little practice in the shortest period of time.  

Our goal is to provide you with products that allow you to feel great about yourself and more beautiful EVERY DAY with  little effort in the shortest period of time; we believe that our collection of brushes can do just that!

All of our brushes are made from the finest, revolutionary, hair-like, synthetic fibers that mimic the feel and performance of the finest animal hair.  In addition, the fibers don't hold onto bacteria the same as animal hair, and don’t break down over time, leaving tiny fragments of hair on your face like those still made with animal hair. 

Each of our brushes are made meticulously by hand and are 'vegan/cruelty-free.

When it comes to YOU, it’s all about M.E.