about
Makeup should feel easier, not more complicated.
After years of working in the cosmetics industry and seeing how difficult traditional makeup application could feel, we set out to create tools that make technique more intuitive.
The invention behind MAKEUP EXPERTS
Through hands-on trial and error—and by studying the eye's natural orbital space—we created the EASY CREASE defining brush. The invention is protected by two patents: one design patent and one utility patent.
The brush is designed to fit precisely into the orbital space and has two functional sides. Eyeshadow placed on one side is directed to the upper lid area; product placed on the opposite side is directed to the lower lid area. This side-specific application gives the user greater control over where color is deposited and distinguishes EASY CREASE from conventional crease brushes.
Our purpose
MAKEUP EXPERTS cosmetics designs professional-quality makeup brushes for people who want polished results without an overly complicated routine. Every brush in our collection has a clear role: helping you place, blend, define, or finish makeup with greater control.
What guides our products
- Purposeful shapes: Each tool is selected around a specific movement or makeup step.
- Approachable technique: We explain how and why a brush works in clear, practical language.
- Efficient routines: Versatile brushes help you do more without an overcrowded makeup bag.
- Animal-free fibers: Our brushes use soft, high-performance synthetic fibers and are vegan and cruelty-free.
Fast. Easy. Beautiful.
Our goal is to help you spend less time struggling with application and more time enjoying the result. Whether you are learning the basics, adapting your technique, or refining a professional kit, we believe the right shape can make all the difference.
When it comes to you, it's all about M.E.
Easy Crease Tutorial
Tutorial Instructions
For this look, start by applying your transition color on the top of the Easy Crease brush, about halfway down the bristles. Place into the crease, where you want the most color. Holding the brush into the crease, sweep back and forth toward your nose until the desired effect has been achieved.
For the deep crease, place your desired color on the top of the brush, only about ¼ down the bristles. Follow the exact steps as the transition color.
For the liner and outside corner, I chose complimentary colors. Using the Little Lines brush, start at the outside corner, drag the shadow under the lashline toward the inner eye until satisfied. Extend the liner, at the same angle as the lower lashline, up to the bottom of the crease. Fill in the outside corner with the liner shadow.
When satisfied, add a second, lighter color, in the same color family and pull slightly across the lid from the outside corner.
For the lid highlight, place your highlight color on the bottom of the Easy Crease brush. Place the brush at the bottom of the crease. Press, wiggle and pull the brush toward your lashline. This will also blend your second, complimentary color.
Finish by taking the remaining shadow from the Easy Crease brush and placing it under your brow.