EASY CREASE defining brush

A two-patent brush designed around the orbital space.

The EASY CREASE defining brush is protected by both a design patent and a utility patent. Unlike a conventional crease brush, its shape is designed to fit precisely into the orbital space and control which part of the eyelid receives eyeshadow.

What makes the EASY CREASE different

The brush has two functional sides. Place eyeshadow on one side to apply product to the upper lid area, or place it on the opposite side to apply product to the lower lid area. Because each side directs product to a specific surface, you can create crease and lid definition without depositing color everywhere at once.

• Design patent: Protects the brush's distinctive ornamental design.
• Utility patent: Protects how the brush functions during application.
• Orbital-space fit: The shape follows the eye's natural orbital area for guided placement.
• Two-sided control: Product placement on the brush determines whether eyeshadow is applied to the upper or lower lid area.

Why you'll reach for it

• Guides powder eyeshadow placement through the crease and lid area
• Helps keep upper- and lower-lid color controlled
• Creates softer transitions and balanced definition
• Simplifies everyday eye looks and smoky-eye blending
• Useful for beginners and experienced makeup users
• Made with extremely soft, high-tech synthetic fibers
• Vegan and cruelty-free

How to use the two sides

1. Identify the side of the brush that corresponds with the area where you want color.
2. Place powder eyeshadow only on that side of the fibers.
3. Fit the brush into the orbital space, beginning where you want the strongest color.
4. Use controlled movements to transfer and blend the product.
5. For the opposite lid area, clean the brush or use a compatible shade on the other side.
6. Build in thin layers until you reach your preferred definition.

Designed for different eye shapes

The guided shape can help users adjust placement for hooded, mature, or deep-set eyes. Look straight ahead while applying color so you can see where the definition remains visible on your individual eye shape.

Care

Wash with a gentle brush cleanser and lukewarm water. Avoid soaking the ferrule, reshape the fibers, and lay flat to dry completely.

Frequently asked questions

How many patents protect the EASY CREASE brush?

Two: one design patent and one utility patent.

Why does product placement on the brush matter?

Each side directs eyeshadow to a different lid surface. Place product on the side that corresponds with the upper or lower lid area you want to define.

Is the EASY CREASE brush beginner-friendly?

Yes. The orbital-space fit and side-specific application are designed to make controlled placement easier to understand and repeat.